From the very beginning of our process, we are building a case to prove our success.
With our process of developing a lean UX, the desired business and product outcomes are clearly defined before one wireframe has begun, as it is just as important to our clients that we reach our goals on their behalf as it is for us to validate all our efforts.
In addition to the metrics we create to address specific business problems and objectives, we also look at a general set of sequential metrics:
Essentially, these metrics encompass the industry-standard customer lifecycle. What we are looking for in our analysis is where customers/users are typically falling off in this cycle and immediately returning to our process to begin reversing any negative trends.